Monday, July 26, 2010
Is Wildstorm DC's Digital Comics Savior?
I find it quite ironic that Wildstorm, which for at least the last several years has been derided (rightly or wrongly) as a DC "loss leader," provides the publisher with a good deal of their best-performing content in the digital comics arena.
Not only is Planetary a consistent top performer on DC's comic app and the comiXology app, but titles that many people in the direct market may have overlooked, like Mirror's Edge and Fringe, are getting a new life as popular downloads.
One big reason: LICENSED MATERIAL.
Licensed material is going to be a huge component of digital comics sales. This is because the mass market is attracted to properties with which they are already familiar. A comic based on the TV series Supernatural, for example, is going to do a lot better with that market than the rather arcane adventures of some highly continuity-based DC Universe mini-series.
In the traditional market, these titles often get lost in the shuffle. Digital comics is the delivery system that brings these movie/TV/bestseller novel/videogame/cartoon adaptations directly to the audience who would most appreciate them. But more than that: I predict the audience for those comics will be far bigger than anybody would have imagined.
So one of the keys to the digital comics revolution is licensed content. Expect a huge boom in this category.
As a side-note: other "non-traditional" content like Jonah Hex, and titles from Vertigo & Zuda, also do very well in the digital arena.
TOP COMICS ON THE DC APP:
#2: Jonah Hex
#3: Justice League: Generation Lost
#4: Batman Black & White
#5: Tiny Titans
#6: The Losers
#7: Dante's Inferno
#9: Mirror's Edge
#10: Gen 13
#11: Green Lantern: Rebirth
#14: Wildcats vol. 5
#16: Green Lantern Corps
#17: The Unwritten
#19: Green Lantern vol. 5
#20: Stormwatch: PHD
#21: High Moon
#22: Action Comics
#25: Green Lantern: Sinestro Corps
source: DC Comics App, July 25, 2010