I thought it might be useful to gather some data available on the iPad so far and put it all in one spot:
iPad Sales
# of iPads sold to date: 3 million in 80 days source: CNET, June 22
iPad Apps
- # of native iPad apps available: 8,500
- # of iPhone/iPod Touch apps that work on iPad: 215,000+
- # of iPad apps downloaded: 35 million
source: Steve Jobs, June 7
iPad eBooks Sales
# of eBooks downloaded: 5 million
% of total eBook market: 22
source: Steve Jobs, June 7
Gender Distribution of iPad Owners:
61% M
39% F
source: Yahoo, July 2010
Age Distribution of iPad Owners:
55+: 13%
45-54: 17%
35-44: 28%
30-34: 15%
21-29: 19%
under 20: 8%
Source: Yahoo, July 2010
iPad owners by income & psychographics:
"iPad owners are also more likely to be extroverts and assertive, and would describe themselves as sophisticated and imaginative. Owners also describe themselves as motivated, driven and possessing of low altruism and low benevolence. High income, in the $75,000 to $200,000 or over range, is also a key characteristic of iPad owners. "iPad owners are best characterized as selfish elites," the report noted. "Wealthier, older and more educated, they are sophisticated, highly value power and achievement, and are not very kind or altruistic."
Source: MyType Study, May 2010
iPad critics psychographic profile:
"Critics of the iPad, in contrast, were perceived to be independent geeks unwilling to bow down to the House of Apple. "iPad critics, on the other hand, tend to be independent geeks: self-directed young people who look down on conformity and are interested in video games, computers, electronics, science and the Internet," the report stated. "These results suggest that the iPad is seen more as a power tool for elites than as the newest gadget for technology geeks."
Source: MyType Study, May 2010
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